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Behind the scenes with Britains surfing champion Lucy Campbell and Nivea



"Launched on World Oceans Day, 8th June 2022, this campaign for NIVEA captures how important ocean sustainability is to world-class surfer, Lucy Campbell. Exploring Lucy's deep connection to the ocean, the campaign introduces her as a NIVEA UK’s newest athlete ambassador.


Lucy and NIVEA share a passion for making small steps towards change and their mission is all about encouraging consumers to cut back on plastic usage to help protect our oceans. This partnership plays a key part in driving NIVEA's goal to make 100% of their packaging reusable, refillable or recyclable by 2025.


Protecting where we work and play is hugely important to us, so telling this story was the perfect fit with our own sustainability mission"



Alice from Adrift headed down to Cornwall, the home of the UK's best waves, to capture all the behind the scenes action that goes into creating a campaign for Nivea. From interviewing each member of the crew to getting to know Lucy and her amazing family. The film was captured over two days in the areas surrounding Newquay.


Please view the video above for the full story!


Campaign produced for Cut Media and Nivea, Spring 2022.



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