Ratsey & Lapthorn - Website Launch Video
Adrift Visuals, recently had the opportunity to shoot with Ratsey & Lapthorn, a local company known for producing the iconic Ratsey Duffle bag. Founded in 1790, Ratsey & Lapthorn has been crafting high-quality sails and canvas goods for over two centuries.
Their flagship loft, located in Cowes on the Isle of Wight, has become a hub for sailors and yacht enthusiasts. The Ratsey Duffle, first launched in the 1950s, has since become a collectors' item due to its versatility, durability, and elegance. Made from 18oz cotton canvas woven in Dundee and British leather, the Ratsey Duffle is a timeless holdall that will age with grace.
The Adrift team spent a day shooting stills and motion to capture the entire process of creating the Ratsey Duffle. They began early in the morning, taking advantage of the natural light streaming through the historic loft floor's many windows. The team captured both wide shots and macro details of the newly released duffle bags.
The shooting process was made easier by the inherent visual interest of the materials and instruments used in creating the bags. The team also moved near the windows in the afternoon to create more visual interest with shadow play, adding contrast to the shots.
Ratsey & Lapthorn's commitment to quality and craftsmanship is evident in every aspect of their work. They use traditional techniques passed down through generations to produce high-quality sails and canvas goods that are built to last. Their dedication to excellence has earned them a reputation as one of the most respected names in the sailing industry.
In today's world of social media and online shopping, having high-quality visual content is crucial for any business looking to make a name for themselves. For a company like Ratsey & Lapthorn, whose products are highly sought-after by sailors and yacht enthusiasts, having a visually stunning online presence is essential.
This is where Adrift Visuals comes in. By working closely with Ratsey & Lapthorn, they were able to create a series of video and image deliverables that showcase the beauty and craftsmanship of their products. By taking the time to understand a brand and aesthetic, Adrift Visuals was able to craft content that accurately represents the company and appeals to their target audience.
To ensure the final results were on point, Adrift Visuals spent time in pre-production, carefully planning every aspect of the shoot. This involved creating detailed shot lists to ensure they captured every aspect of the products that make them so unique. By doing so, they were able to create a cohesive set of deliverables that truly showcase the beauty and craftsmanship of the Ratsey & Lapthorn brand.
These deliverables will not only improve Ratsey & Lapthorn's online presence and brand exposure, but they will also help to increase sales by showcasing the unique features of their products. Customers are more likely to make a purchase when they can see and appreciate the quality of a product.
For a deeper dive into the deliverables produced during the shoot, check out Adrift Visuals' work page.
