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Freshwater Bay Paddle Co x Adrift


FWBPC is a paddle-board company based in Freshwater Bay, Isle of Wight. They have five different boards for sale, including two inflatable SUPs in different sizes and three hardboards in various colour ways. The boards are designed for people of all skill levels, from beginners to experienced paddle-boarders.


At the start of 2022 the Adrift team starting working with FWBPC on a monthly basis to create a fresh strategy and look for the brand. They aimed to achieve a vintage yet timeless look with an emphasis on surfing culture to make the brand stand out. Adrift's goal was to create a unique style for FWBPC that captured the essence of their brand and resonated with their target audience.


To help FWBPC achieve their social media goals, Adrift organised and executed around 3 to 4 shoots per month, which helped create a monthly social feed for the brand. The main goal was to strike a balance between product-based shots and action shots, while maintaining a clean and consistent aesthetic.


During the shoots, Adrift worked with a talented team of models to bring the paddle-boards to life. Several of them were friends of the Adrift founders, which made the experience even more enjoyable. Adrift's team worked closely with FWBPC to highlight the unique features of each board and showcase their versatility.


The result was a series of captivating seasonal photos that perfectly encapsulated the spirit of FWBPC's brand. Adrift Visuals has a passion for working with island-based brands, and FWBPC was no exception.


If you're looking for a new adventure on the water, be sure to check out Freshwater Bay Paddle Co. and their range of paddle-boards. And if you're a brand looking to refresh your social media presence, Adrift Visuals is here to help you create stunning visuals that will set you apart from the competition.






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